Digital Marketing Services

New Accounts

A stable foundation is critical when setting up your account for the first time.  More importantly , the right structure will attract the right customers while minimizing waste and low quality leads.

Optimization

We have all been there before.  The account that was once fueling leads, sales and growth has started to sputter.  Perhaps your cost-per-click have gone up or your click-through rates are down.

Audits

Google Ads is a powerful marketing platform, but one misconfigured setting can result in thousands of dollars in waste in a single day.  I provide two levels of audits – one that examines the most vital components of your account, and another that is more extensive and thorough.

New Accounts

Creating a solid base to grow into is my top objective for all new accounts.  I work with you to review or create campaign objectives, offers, and ad copy.  Goals are identified and programmed as conversions through the Facebook Pixel.  Target audiences are identified, while campaigns, ad sets, and ads are configured to drive performance.

Optimization

Facebook ads are like children. They might behave for a while, but they always need attention and proper adjustments.  I work with you to re-examine goals, the take a deep dive into your metrics to see why costs are up or revenue is down.  From campaign objectives, offers, creatives, hooks, and landing page conversions - I provide a complete analysis to drive performance.

Which to Choose…Google Ads or Facebook Marketing?

With Google and Facebook dominating search and social respectively, companies often wonder where to focus marketing dollars to attract new customers.

Google and Facebook are so different, so the answer really depends on your business goals.  

Prospects occupy very different positions within the sales funnel, so care and attention must be given to the characteristics of the buyer’s mindset within each channel.

Google Search

For Google search, users exhibit high commercial intent.  This is considered a “warm” audience, as they are already engaged in purchase or research activities.   For advertisers, this is a great opportunity to reach someone ready to buy.   Ads are created to convert clicks to purchases.

Facebook Marketing

Facebook has a massive audience with over 2 billion active users.   The social network has done a phenomenal job identifying unique characteristics of its user base by demographics, interests, and behaviors.   

As a result, companies can create campaigns to target Facebook members throughout the sales funnel, driving engagement, clicks, and conversions.

It’s important to note that Facebook is very different than Google.  Users on the social network have little or no commercial intent, as they are often there to connect with friends and family.   

Advertisers need to respect this difference and create campaigns that lead Facebook members through the funnel and the various stages of awareness, consideration, intent, and purchase.

The Google Display Network

The Google Display Network is also unique in its targeting options.  Ads are not triggered by search intent, but by the context of a page, topics, specific site placements, user affinities, and most recently – user behaviors.