Google Ads : Optimization
A High-Performance Tune up on Your Existing CampaignsWe have all been there before. That account that was once fueling leads, sales, and growth
Perhaps your costs per click have gone up or your click-through rates are down. Or maybe your conversions are down and bounce rates are up.
The fact is, Google Ads is a dynamic marketplace. What worked before can easily turn on you with competitive bidding activity, new devices, and ever-expanding technology.
Platforms continue to evolve, change and get smarter, which means that you need to keep pace to remain competitive.
This is where I can help.
Proper account optimization is always aligned with company goals, so options vary by company and industry.
Here are a few common areas that I focus on.
- Account Structure
- Budget Allocation
- Device Optimization
- Keyword Optimization
- Negative Keyword Optimization
- Bids and Bid Adjustments
- Proper Match Types
- Search Impression Share
- Search Term Analysis
- Ad Group Relevancy and Proper Structure
- Ad Extension Reviews
- Time and
Date Analysis - Ad Copy Review
- Remarketing Review
- Conversion Rate Optimization and Landing Page Review
- Key Metrics Analysis – CTR, CPC, CPA, RoAS, Conversion Rates, Bounce Rates, Quality Score
New Accounts
Are you setting up an account for the first time?
Creating a proper foundation is critical for profitable advertising on Google Ads.
From establishing proper bids and bidding types to the structure of your campaigns – creating a solid base is critical to your long-term success.
Audits
Google Ads is a powerful marketing platform that targets potential customers with high purchase intent. But like a high-performance engine, a lot can go wrong if you’re not careful.
One misconfigured setting can result in thousands of dollars in waste in a single day.
Personalized Attention to Your Account
My personal attention means that your account is never outsourced to a 3rd party for the sake of maximizing agency profit. I am committed to learning your business inside and out in order to attract quality leads and customers.
Depending on the size of your account, we will have weekly, biweekly, or monthly meetings to discuss progress and goals.
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR - Your click-through rate is a great indicator of interest and engagement. High
RoAS - Another key metric is your return on ad spend. This is similar to
A Commitment to my Customers...Big and Small
Over the past 17 years, I've had the privilege of working with many of the top brands and their respective ad agencies. I take great joy in helping customers succeed - from Wall Street to Main Street.
Ad Agencies: Benghiat Marketing & Communications,
* Companies listed above are previous or current clients. Logos do not represent
Stop wasting money and start driving results.
Contact me today for a complimentary consultation.