Facebook Marketing
New AccountsCreating a Facebook ad account that you can grow into starts with identifying your business goals.
Once I learn about your business, market, and customers, the account can be optimized properly during creation.
This starts by configuring the Facebook Pixel for the dynamic measurement of goals for each campaign.
Other items include selecting the right campaign objectives, proper targeting, and creating ad sets.
I also work with you to create offers and the proper hooks, along with supporting creatives and ad copy that turn clicks into customers.
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- New Account Set Up
- Page Creation
- Pixel implementation
- Research and Audience Development
- Custom and Lookalike Audiences
- Event and Page Conversion Implementation
- Ad Copy – Offers and Hooks
- Ad Creatives
- Campaign Objective Testing
- Reporting and Insights
- Optimization Schedule
Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR - Your click-through rate is a great indicator of interest and engagement. High
RoAS - Another key metric is your return on ad spend. This is similar to
It was truly an outstanding experience working with David. I came into this process as a newbie to Google Ads and Facebook Marketing - not really knowing where or how to run my ads effectively. But David took the time to really learn my business, then explained how the various options would help to achieve my goals. He was patient, communicative, highly professional. But most of all, he genuinely cares about the success of my business. Since our launch, I’m already receiving calls from leads and prospects. I look forward to our continued work together!
A Commitment to my Customers...Big and Small
Over the past 17 years, I've had the privilege of working with many of the top brands and their respective ad agencies. I take great joy in helping customers succeed - from Wall Street to Main Street.
Ad Agencies: Benghiat Marketing & Communications,
* Companies listed above are previous or current clients. Logos do not represent