Facebook Marketing
Optimizations to Drive Performance and ROIFacebook ad campaigns are like children. They might behave for a while, but they always need attention and inevitable adjustments.
I work with you to re-examine goals, the take a deep dive into your metrics to see why costs are up or revenue is down.
I provide a top-to-bottom examination of your entire account.
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- Core Metric Analysis – CTR, CPC, CPL, CPA, ROAS and supporting metrics.
- Budget Scaling Based on Performance
- Ad Frequency and Exposure
- Target Audience Analysis
- Facebook Pixel and Conversion Goals
- Campaign Objective Review
- Placements
- Bidding Options
- Custom Audiences / Lookalike Audiences
- Ad Copy – Offer and Hook Review
- Ad Copy – Creatives – Images and Visuals
- Ad Structure – Campaign Objectives
- Channel Analysis (FB, Instagram, Messenger, WhatsApp)
- Landing Page / Conversion Rate Optimization (CRO)
- Retargeting
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Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
It was truly an outstanding experience working with David. I came into this process as a newbie to Google Ads and Facebook Marketing - not really knowing where or how to run my ads effectively. But David took the time to really learn my business, then explained how the various options would help to achieve my goals. He was patient, communicative, highly professional. But most of all, he genuinely cares about the success of my business. Since our launch, I’m already receiving calls from leads and prospects. I look forward to our continued work together!