Facebook Marketing
Traffic and Lead Acquisition to Grow Your BusinessWith over 1.8 billion active users each day, Facebook has easily become the largest social media network in the world, connecting friends, families, and brands instantaneously.
For advertisers like you, this represents an abundance of opportunities to reach distinct and highly defined audiences.
The Facebook advertising platform is powerful and extensive, attracting over 2.5 million active advertisers each month.
Companies interested in reaching the right customers can employ a vast array of placements and channels.
New Accounts
Creating a solid base to grow into is my top objective for all new accounts. I work with you to review or create campaign objectives, offers, and ad copy. Goals are identified and programmed as conversions through the Facebook Pixel. Target audiences are identified, while campaigns, ad sets, and ads are configured to drive performance.
Optimization
Facebook ads are like children. They might behave for a while, but they always need attention and proper adjustments. I work with you to re-examine goals, the take a deep dive into your metrics to see why costs are up or revenue is down. From campaign objectives, offers, creatives, hooks, and landing page conversions - I provide a complete analysis to drive performance.
Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
Client Success Stories
More proof than promises, and I'm just getting started!
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR - Your click-through rate is a great indicator of interest and engagement. High
RoAS - Another key metric is your return on ad spend. This is similar to