Google Shopping Ads

Ecommerce Marketing for Growth & Profitability

Do you have an established business, but you struggle to find more of the right customers through online ecommerce?

Are your ecommerce sales stagnating and you’re looking for a new way to scale and grow?

The truth is, most companies are not maximizing the potential of their paid shopping campaigns, and you can see it in the numbers.

We have grown and scaled hundreds of companies over the years through detailed, scientific knowledge of Google Ads, the Merchant Center, and a wide variety of shopping cart systems.

Google Shopping

Drive ecommerce performance and skyrocket your ROI with Google Shopping. Maximize product visibility, outperform competitors and grow your company faster than ever.

Google Search

Google Search commands 92% market share with over 3.5 billion searches daily. Reach the right customers and grow your business as they are researching or are ready to buy.

Remarketing

Connect with prospects who previously interacted with your website or app. Strategically position your ads in front of these audiences and remain top-of-mind as they browse other sites on the Internet.

Product Data Feed

The quality of your product data feed is what makes or breaks your Google Shopping campaigns. We provide feed optimizations and management services to bolster visibility and profitability of your products.

Client Success Stories

More proof than promises, and I'm just getting started!

Google Shopping

We set up Google Shopping campaigns the right way, establishing a solid base for growth today and into the future. Campaigns are optimized around specific business goals like cost per acquisition, conversion value (sales), or Return on Ad Spend (RoAS).

Path to Purchase Analysis

How people buy is as important as what they buy. We analyze your buyers journey and optimize campaigns around the unique nature of your business.

Bidding & Budget Optimizations

We take the time to understand your business goals and margin opportunities around your products. We use this information to maximize performance while leveraging smart bidding strategies and proper budgets that allow you to grow and scale.

Maximize the impact of your e-commerce campaigns with Product Feed Optimization

Product feeds are the foundation for driving your shopping campaign objectives. We harness the power of DataFeedWatch to fully optimize feeds across numerous channels from a single platform.

Performance Reporting with Insights

The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.

The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.

CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).

CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.

CTR - Your click-through rate is a great indicator of interest and engagement. High CTRs show interest in your ad, but we always look at this with other metrics as the goal is to drive qualified leads, not random clicks that cost you money.

RoAS - Another key metric is your return on ad spend. This is similar to ROI, but focuses only on the cost of advertising compared to the revenue generated. An RoAS of 700% means that for every $1 spent in advertising, you received $7 back in return.

David was able to completely re-work our Google ad strategy and identify key ways to continue to scale and grow the brand with industry-leading ROAS.

This was no small task in 2021. It is a very competitive landscape and growth and performance marketing is in high demand.

Google is one of, if not THE most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets.

You are in good hands with David. He’s knowledgeable, professional, hard-working and most importantly, capable. David will help you scale your business online.

Josh Walker

Co-Founder, 1620 Workwear

$5.5 Million Managed in the Last Three Years

I’ve had the privilege of working with many different companies in recent years.

Managing large, multi-million dollar budgets is a tremendous learning experience. It often forces you outside of the PPC “comfort zone” to optimize campaigns at a very high level.

Smaller budgets also present their own unique set of challenges, as you often need to do more with less.

I take great pride in helping companies of all sizes, and look forward to creating or optimizing your Facebook campaigns to maximize results

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“I just wanted to thank you again for your support in making the Campbell’s Recipe Contest a success. We received a 6% participation rate, which was twice the average Campbell’s participation rate for promotions. Your team was truly a pleasure to work with, and I know Campbell’s Soup will want to partner again soon in getting the word out, whether it be another promotion or awareness messaging. Thanks again!”

Lauren G.

MCP Agency - Philadelphia | New York

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