by David Smania | Jan 29, 2019 | Facebook Marketing, Marketing
Facebook is a tremendous social media platform that reaches over 2.2 billion active users every single month. But the vast majority of companies, freelancers, and agencies don’t launch Facebook campaigns properly. In most cases, campaigns are activated with minimal...
by David Smania | Jan 16, 2019 | Facebook Marketing, Marketing
By David Smania It happens. You find the perfect audience, craft spellbinding ad copy, and locate fetching imagery to capture the attention of future customers. Then you wait… And wait… And wait. You look into the performance reports, and see plenty of clicks, but...
by David Smania | Jan 5, 2019 | Facebook Marketing, Marketing
Whether you’re a marketer by degree or experience, you have most likely run into the concept of the buyer’s funnel, which attempts to analyze the various stages a buyer experiences as they move from limited knowledge about your company to becoming a raving fan For...
by David Smania | Dec 19, 2018 | Google Ads, Marketing
I wrote the blog post below for Foodservice.com. The original can be found here. Most articles address Google Ads performance by covering subjects like keyword development, match types, ad extensions, conversion rate optimization, and quality scores. This is all for...
by David Smania | Dec 18, 2018 | Google Ads, Marketing
Over the years, we’ve had the opportunity to work with a lot of interesting organizations operating at many different budgets. We’ve managed AdWords accounts for smaller companies, large corporations, and everything in between. But the most interesting, white-knuckled...
by David Smania | Dec 18, 2018 | Google Ads
For many Google Adwords managers, the thought of using broad match keywords falls somewhere between fishing with dynamite or setting large bags of money on fire. While broad match is a catch-all that can pull in a wide swath of people searching for related or...
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