David Smania
Serving Arizona and Clients Worldwide with Performance Marketing that Drives Results
Arizona’s Top Google Ads (AdWords) PPC Contractor and Consultant
Hello, and thank you for checking out my page. With over 17 years of experience working with hundreds of companies in a wide variety of industries, I have the knowledge and expertise required to create and optimize ROI-focused campaigns that drive results.
Whether you’re in Phoenix, Glendale, Chandler, Mesa, or anywhere in between – I work valley wide helping Arizona companies large and small find the right customers required to profitably grow their business.
With the ultra-rapid change in marketing technology, it is extremely difficult for most Arizona companies to keep pace. And when internal hiring takes place, the ongoing training required to keep them relevant and engaged is often expensive and cost-prohibitive.
This is where I can help. With over $400 million in ad spend managed over the past few years and an average 7x return, I know what it takes to create profit-driven campaigns that laser-target the right prospects with the right message.
In addition to Google Ads, I also have 8 years of experience in Facebook Marketing and understand how to build successful campaigns in this very different environment. I’ve worked with hundreds of Facebook marketers, transforming cold audiences into highly-engaged prospects through video, content, and custom audience development.
So let’s get started Arizona companies! If you have a budget exceeding $1000 per month, contact me above or give me a call at 602.885.9855.
My Services
I am a performance-based marketer focusing on Google Ads and Facebook Marketing. My specialties include new account set-up, training, campaign optimization, and performance audits.
Google Ads
With over 3.5 billion searches per day, Google Ads provides a tremendously powerful marketing channel to reach people with high commercial intent – searching for specific products and services.
Performance Audits
A high performance tune-up for your Google Ads (AdWords) account. I offer two levels of auditing, from a 21-point inspection to a more thorough examination of your entire account.
Facebook Marketing
With over 2 billion active monthly users, Facebook provides a treasure trove of demographic, interest, and engagement activity to target your advertising effectively and attract new customers.
Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
It was truly an outstanding experience working with David. I came into this process as a newbie to Google Ads and Facebook Marketing - not really knowing where or how to run my ads effectively. But David took the time to really learn my business, then explained how the various options would help to achieve my goals. He was patient, communicative, highly professional. But most of all, he genuinely cares about the success of my business. Since our launch, I’m already receiving calls from leads and prospects. I look forward to our continued work together!
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR - Your click-through rate is a great indicator of interest and engagement. High
RoAS - Another key metric is your return on ad spend. This is similar to
David was able to completely re-work our Google ad strategy and identify key ways to continue to scale and grow the brand with industry-leading ROAS.
This was no small task in 2021. It is a very competitive landscape and growth and performance marketing is in high demand.
Google is one of, if not THE most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets.
You are in good hands with David. He’s knowledgeable, professional, hard-working and most importantly, capable. David will help you scale your business online.
Stop wasting money and start driving results.
Contact me today for a complimentary consultation.
$5.5 Million Managed in the Last Three Years
I’ve had the privilege of working with many different companies in recent years.
Managing large, multi-million dollar budgets is a tremendous learning experience. It often forces you outside of the PPC “comfort zone” to optimize campaigns at a very high level.
Smaller budgets also present their own unique set of challenges, as you often need to do more with less.
I take great pride in helping companies of all
After working with David for a few weeks, I can say with complete confidence that I’m glad I made this choice. He is organized, knowledgeable, and very responsive. I had been struggling for a while now with higher click and lead costs, while revenue was slipping. David took the time to do a full audit of my AdWords account and was able to immediately find areas of improvement. Within a week, the numbers were finally moving in the right direction. This was a great learning experience for me as well, as David took me through all of the changes in detail. In hindsight, I just wish I would have done this sooner! Highly recommended.
Articles & Guides I've Written
- Profitable Google Ads (AdWords) Marketing for Plumbing Companies
- Profitable Google Ads (AdWords) PPC Marketing for Dentists
- A Life-Changing Guide to Restaurant Marketing with Google Ads
- Bidding Options in Google AdWords
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Cranking it up to 11. The High Stakes Game of High Volume Adwords Marketing.
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Fishing with Dynamite. How to use Broad Match Keywords to your Advantage.
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27 Ways to Write Better Google Ad Copy and Crush the Competition
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Google Ads for Restaurants: Start with Customer Lifetime Value
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The Ultimate Guide to Facebook Marketing Funnels that Drive Sales and Conversions
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The 12-Step Program to Rehab Your Facebook Ads With Low or No Conversions
Let’s Get Started!
Send me a message to schedule a time to discuss your advertising and business objectives.