About Me

Most companies find out the hard way just how easy it is to blow up a credit card with Google Ads or Facebook Marketing campaigns.

I am here to help.

My history creating profit-driven marketing campaigns is extensive.

I have over 20 years experience in performance marketing and brand development as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth.

In my early days as a “dot com” entrepreneur, I founded and branded the very first social network for the foodservice industry.  After two subsequent acquisitions, we went from a team of 15 to over 500,000 globally, where I continued to focus on marketing and brand development.

During this time, I had the opportunity to work with hundreds of companies of all sizes – from small startups to large Fortune 500 organizations with a vast collection of brands.

I’ve also had the great pleasure of working many of the largest ad agencies in the industry (view my testimonials on LinkedIn), developing new digital ad placements and extending many of our marketing programs to Google, Facebook, Instagram, LinkedIn, and others.

In my most recent role, I worked as the Director of Digital Marketing for a leading healthcare company in Arizona, where I managed a multimillion-dollar PPC budget (Google, Bing, Facebook, LinkedIn) that drove record revenue and a 675% return on ad spend (RoAS).

Today, my passion remains in marketing as nothing thrills me more than helping companies reach new levels of growth and prosperity.

Real certifications come from real world experience, but I also hold five Google AdWords Certifications (Search, Display, Video, Mobile, and Fundamentals).

I look forward to meeting you and helping you grow.

PPC MARKETING EXPERTISE

• Continuous optimization of your Google Ads and Facebook Marketing campaigns.
• Full funnel conversion tracking (ROAS, CPA, CPL, CPA, CAC, LTV, etc)
• Enhanced reporting and analytics to drive intelligent data-based decisions.
• Smart keyword development, including SKAGs and/or tightly themed ad groups.
• Remarketing campaigns based on site/app engagement.
• Facebook core audience targeting, Custom Audiences, Lookalike Audiences, and full mastery of the Facebook pixel, event-based targeting, and engagement-based remarketing.
• Full marketing funnel optimization, from creating awareness to driving conversions.
• Landing page optimization testing, including experience with LeadPages, Unbounce, and Clickfunnels.
• Conversion tracking call tracking, and A/B or split testing.
• Ad content and landing page relevance to drive higher quality scores and lower your CPC.

SKILLS

Advanced Google Ads PPC, Bing PPC, Facebook Advertising, LinkedIn Marketing, Salesforce CRM, Infusionsoft, Salesforce Marketing Cloud, Google Analytics, Ahrefs,  Moz, SEMRush, BuzzStream, Hubspot,  Instapage, Unbounce, Leadpages,  Clickfunnels, Word, Excel, Powerpoint, HootSuite, Ninja Forms, WooCommerce, Shopify, Adobe Suite, WordPress, Photoshop, Avada, Divi, HTML, CSS, Website to CRM integrations, CRO, landing page optimization.

PERSONAL

I live in Phoenix, Arizona with my wife and two daughters.    I enjoy running, mountain biking, and hiking whenever it isn’t 120 degrees outside.