Blog
Articles I've Written about Digital Marketing
The Ultimate Guide to Facebook Marketing Funnels that Drive Sales and Conversions
Whether you’re a marketer by degree or experience, you have most likely run into the concept of the buyer’s funnel, which attempts to analyze the various stages a buyer experiences as they move from limited knowledge about your company to becoming a raving fan For...
Top 5 Reasons Most Facebook Campaigns Fail (and what to do about it)
Facebook is a tremendous social media platform that reaches over 2.2 billion active users every single month. But the vast majority of companies, freelancers, and agencies don’t launch Facebook campaigns properly. In most cases, campaigns are activated with minimal...
The 12-Step Program to Rehab Your Facebook Ads With Low or No Conversions
By David Smania It happens. You find the perfect audience, craft spellbinding ad copy, and locate fetching imagery to capture the attention of future customers. Then you wait… And wait… And wait. You look into the performance reports, and see plenty of clicks, but...
27 Ways to Write Better Google Ad Copy and Crush the Competition
I wrote the blog post below for Foodservice.com. The original can be found here. Most articles address Google Ads performance by covering subjects like keyword development, match types, ad extensions, conversion rate optimization, and quality scores. This is all for...
Cranking it up to 11. The High Stakes Game of High Volume Google Ads (AdWords) Marketing.
Over the years, we’ve had the opportunity to work with a lot of interesting organizations operating at many different budgets. We’ve managed AdWords accounts for smaller companies, large corporations, and everything in between. But the most interesting, white-knuckled...
Fishing with Dynamite. How to use Broad Match Keywords to your Advantage.
For many Google Adwords managers, the thought of using broad match keywords falls somewhere between fishing with dynamite or setting large bags of money on fire. While broad match is a catch-all that can pull in a wide swath of people searching for related or...