David Smania
Performance Marketing that Drives Results
Google Ads and Facebook Marketing Expertise
With over 20 years in digital marketing, I have worked with companies large and small, creating campaigns that drive leads, revenue, and growth.
I can help you set up your accounts, optimize your advertising, or take over the ongoing management of your digital marketing
I never outsource your campaigns and I’m dedicated to your success.
My Services
I am a performance-based marketer focusing on Google Ads and Facebook Marketing. My specialties include new account set-up, training, campaign optimization, and performance audits.
Google Ads
With over 3.5 billion searches per day, Google Ads provides a tremendously powerful marketing channel to reach people with high commercial intent – searching for specific products and services.
Performance Audits
A high performance tune-up for your Google Ads (AdWords) account. I offer two levels of auditing, from a 21-point inspection to a more thorough examination of your entire account.
Facebook Marketing
With over 2 billion active monthly users, Facebook provides a treasure trove of demographic, interest, and engagement activity to target your advertising effectively and attract new customers.
Why Hire Me?
Dedication. I am not part of a large agency. You will have my diligence and attention on your account the entire time.
Education. This has nothing to do with my marketing degree. Change within Google Ads is rapid and continuous. I always stay on top of the latest offerings and performance tactics to drive results.
Experience. I have been optimizing Google advertising across many different types of industries and company types for 17 years.
Success. I have a proven track record of performance and growth, most recently navigating a multi-million PPC budget to record revenue.
Diversification. I’m not just a Google Ads marketer, I spent many years as an entrepreneur. I understand the importance of setting high-level business goals which inform and drive the performance of digital advertising campaigns.
Technical Knowledge. As a former developer, I understand technology. I have launched many websites across a myriad of platforms. If you have a technical challenge related to advertising, it’s very likely that I can solve it.
Client Success Stories
More proof than promises, and I'm just getting started!
Performance Reporting with Insights
The value in reporting comes from insights, not data. I take the time to analyze your numbers and make recommendations based on account performance and market fluctuations.
The focus depends on company goals, but here are a few of the most common metrics that are regularly monitored.
CPA - This is the Cost per acquisition or action, depending on the goals, but is often a lead or sale. This figure is important to track and it’s a leading indicator of cost. I use this to compare the expense of acquiring a customer to the revenue generated over time (often referred to as customer lifetime value).
CPC - Cost per click is what you are paying when someone clicks your ad. There are many factors that drive this, including market fluctuations (basic supply and demand for certain keywords) and your Quality Score - a measure of relevancy and quality of overall search experience. The higher your QS, the lower your CPC.
CTR - Your click-through rate is a great indicator of interest and engagement. High
RoAS - Another key metric is your return on ad spend. This is similar to
David was able to completely re-work our Google ad strategy and identify key ways to continue to scale and grow the brand with industry-leading ROAS.
This was no small task in 2021. It is a very competitive landscape and growth and performance marketing is in high demand.
Google is one of, if not THE most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets.
You are in good hands with David. He’s knowledgeable, professional, hard-working and most importantly, capable. David will help you scale your business online.
$5.5 Million Managed in the Last Three Years
I’ve had the privilege of working with many different companies in recent years.
Managing large, multi-million dollar budgets is a tremendous learning experience. It often forces you outside of the PPC “comfort zone” to optimize campaigns at a very high level.
Smaller budgets also present their own unique set of challenges, as you often need to do more with less.
I take great pride in helping companies of all
“I just wanted to thank you again for your support in making the Campbell’s Recipe Contest a success. We received a 6% participation rate, which was twice the average Campbell’s participation rate for promotions. Your team was truly a pleasure to work with, and I know Campbell’s Soup will want to partner again soon in getting the word out, whether it be another promotion or awareness messaging. Thanks again!”
Articles & Guides I've Written
- Profitable Google Ads (AdWords) Marketing for Plumbing Companies
- Profitable Google Ads (AdWords) PPC Marketing for Dentists
- A Life-Changing Guide to Restaurant Marketing with Google Ads
- Bidding Options in Google AdWords
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Cranking it up to 11. The High Stakes Game of High Volume Adwords Marketing.
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Fishing with Dynamite. How to use Broad Match Keywords to your Advantage.
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27 Ways to Write Better Google Ad Copy and Crush the Competition
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Google Ads for Restaurants: Start with Customer Lifetime Value
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The Ultimate Guide to Facebook Marketing Funnels that Drive Sales and Conversions
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The 12-Step Program to Rehab Your Facebook Ads With Low or No Conversions
Let’s Get Started!
Send me a message to schedule a time to discuss your advertising and business objectives.